What do you do next with a product when you already have the most market saturation? If you ask Microsoft and Apple, you'll get two totally different answers (look at Vista, and this new line of iPods as evidence). In any case, Apple unleashed a new line of iPods yesterday. The Nanos are now "phatty" little video iPods, the old video iPods have increased storage, and there is now an iPod Touch (which is essentially an iPhone without the phone). I have no interest in buying a new iPod (since the one I currently have has plenty of room and functions properly), but what I'd really like to see is an "iPhone Nano" in the sense that it's an iPod and a Phone, but none of the other stuff that's on the iPhone (I don't need web browsing, etc.).
Secondly, Apple dropped the price of the iPhone by $200. That's a pretty big drop considering the product has only been out for 2 months. But at the same time, it makes perfect sense with the price point they were setting for the iPod Touch. Either way, I guess a lot of people (early adopters of the iPhone) felt ripped off, so Jobs has responded with a $100 credit to the Apple Store for all of them. Here's his response. That's a pretty sweet deal if you ask me.
All the while Microsoft is not worried, and is planning to stay on their current track for the Zune (if you haven't heard of the Zune, you just proved my point). In any case, here's an article about Microsoft's response to yesterday's event. Microsoft has their work cut out for them. Not to mention the negative feedback Vista has received, but that's a whole 'nother story.
No comments:
Post a Comment